Search engine optimization (SEO) is the key to increasing the online visibility of brands. Unless a business website figures out among the top of the search rankings, it is practically impossible to attract potential customers and sell.
Businesses have the choice of having their own SEO teams or outsourcing the service from an agency. If you run an agency, you will probably be crowded with clients who want you to take their websites on the top.
Whether you are able to build credibility and trust as a service provider depends on your track record and professionalism. Another criterion that the clients will use to judge your capabilities is the proposal that you would give to them before initiating a contract.
Therefore, you need to go the extra mile to ensure that you create an impressive one that has the potential to sell. Here are some essential elements that a good SEO proposal must possess to fetch clients for your agency.
Your agency’s strengths
Before any client would partner with you, they would want to know you better. This makes it important to include your agency’s track record and strengths in the business proposal.
Highlight things that set you apart from the competitors, the niches that you specialize in, the years of experience in the industry, skills of your team members and the successful projects you have handled for the clients till date. These pieces of information can give the clients many reasons to choose an SEO agency over other service providers.
Established roles and methodologies
A client should rightfully know the team members who would be responsible for their project. The proposal should list the people in your team, with established roles and responsibilities for the team members who have been picked for the client’s projects.
Additionally, it should also have a detailed account of the methodology that you follow and tools that your team uses as a part of digital campaigns. Also, include the facts about the communication modes and approach to feedback during the project progress.
A description of tasks
Typically, an SEO campaign comprises of numerous aspects, from on-page optimization to link building, profile creation, content sharing, and more. For the sake of transparency, the client needs to know your approach towards each of these tasks for the objective of delivering consolidated results.
Further, the proposal should also include the proposed strategies for aligning with the algorithmic updates of Google. A complete list of tasks shows your expertise and commitment towards bringing tangible results for the clients.
Another element that you should focus on is the timelines for results with your strategic plan. According to the article SEO Proposal Template – Free Download (https://seojet.net/blog/seo-proposal-template/) from SEOJet, potential clients want to know what they can expect if they use your services.
Any proposal should include the results they can expect to see at the end of their contract, such as better Google rankings or increased search traffic.
Relevant work samples
A client would definitely be interested in the kind of work you have done and whether you have handled a project similar to theirs. Including your work samples and case studies in the proposal, therefore, is a smart move.
These case studies should be detailed ones, with a complete overview of the project, results, and timelines. This will help you in building confidence and credibility to the extent that the client will be more than interested in hiring you for their project.
Another element that your SEO proposal should include is the payment details. When a business plans to engage your services, they would want to know your payment plans and modes.
Further, they would also be curious about your approach towards advance payments and late payment penalties. Ensure that the proposals you share have all the details related to various aspects of service pricing and payments. Also, mention any offers or discounts that you may have for them.
Specifications of the SEO contract
Finally, the proposal should also include detailed specifications related to the SEO contract that would be signed once you start working on the project. These include the term of the contract, clauses related to termination and renewal, and regulations on contract pauses. The entire details are to be listed clearly for the sake of trust and transparency.
A good SEO proposal increases your chances of landing the project as well as building long-term relationships with the client. Therefore, you should focus on drafting a good one that has all the requisite elements to deliver complete information and build trust and credibility for your SEO agency.