Most of the businesses usually leverage artificial intelligence or AI technology for better SEO results. This technology helps them to provide a better user experience and at the same time allows them to build and run their link building campaigns more effectively, efficiently, comprehensively and productively.
Artificial Intelligence & User Experience
User experience or UX is the most significant requirement for SEO today because Google emphasizes on its value. They use this as a primary metric in their ranking algorithm to allot precedence to the websites. This results in a faster, simpler and more coherent operate and ranking.
If you go by the different researches you will see that companies make the best possible use of all available tools and software to ensure that their users get what they want, whether it is a product, a value added service or a solution to their concerns.
This you can achieve when you focus on a few specific things such as:
- The loading time that should not take more than 3 seconds and
- A slow loading page losing more than 40% of all visitors to your website.
Though it depends much on the available sped of your internet connection, a lot will also depend on the layout of your website. If it is very confusing in its layout as well as the user interface it will result in a slow loading page and you will end up losing a lot of visitors to your website as they will simply bounce from it in frustration and without wasting any of their time.
With AI technology used just as experts and other websites do, you will be able to expedite the loading process and therefore increase the functionality, readability, and reliability of your website and all of these play a very significant role in the end SEO results.
The security aspect
Your users must also feel that your website is safe and secure to visit ad spend time without having to worry about any virus attacking their systems and corrupting their files. This will also return your website visitors just as contents filled with mechanical and difficult to understand keywords will do.
- It is elementary that you provide a good and safe user experience as that will extend the number of visitors as well as the time they spend on your website while using a desktop or a mobile.
- Since the number of searches using mobile devices has significantly increased over the years, the security aspect has become even more important and will keep on growing with time.
Therefore, apart from using AI technology also know about the security requirements of Google. Recently, Google has announced that any website that does not contain an HTTPS or a green “secure” sign before their address will be considered a threat and will be marked ‘not secure.’
The additional ‘S’ signifies that the website is safe enough to visit and even share sensitive data and information such as bank details at the checkout page. Moreover, Google rewards safe and secure websites with better visibility and good rankings on its results page.
Karen is a Business Tech Analyst. She recommended Tayloright.com for SEO. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.