Some stats show that PPC has a 200% ROI. Moreover, 80% of marketers consider PPC to be beneficial to their business.
PPC stands for Paid Per Content. It is a form of digital marketing that helps to reach your target audience and drive traffic to your website.
The cost per click is the price you pay as an advertiser when visitors click your ads.
A good example of PPC marketing is when Google Ads displays your ads after a user makes a related search.
It may be challenging for marketers with little or no knowledge as to how to set up and manage PPC campaigns.
Therefore, a PPC management agency’s services could prove to be very helpful towards your marketing campaign.
Some of the top agencies to consider in 2021 include:
BizIQ local full-service digital marketing agency. A full-service digital marketing agency offers all digital marketing services.
Apart from pay per click management services, we offer search engine optimization, local brand management, paid media management, design and branding, content marketing, website design and development, and social media marketing.
As a PPC management agency, we offer packages for small to midsize businesses.
You should know that your budget determines the size and returns of your PPC company.
Our digital marketing consultants will start with a competitive analysis and one-on-one digital marketing evaluation of your business. We also aim to help your business to:
- Get first-page visibility in search engines.
- Reach your ideal customers.
- Continuously optimize and get reports on your campaign.
- Get the best results possible as per your budget.
AdVenture Media Group
AdVenture Media Group started in 2011 in New York as a digital advertising agency.
They offer conversion optimization and PPC advertising, social media advertising, and tailored consultations.
Initially, AdVenture was only an AdWords training company. They have helped over a million students with remarketing and page design Google ads and Facebook.
AdVenture works with businesses of all sizes, from small to midsize and enterprises.
They have over 500 major clients and manage over 50 million dollars in media spend.
Some of its mainstream clients include Forbes, the UPS store, AMC Networks, and more.
AdVenture has received notable recognition as one of the best advertising agencies in New York, and in 2019, it was among Clutch’s top 1000 companies globally.
Disruptive Advertising claims that only 24% of Facebook and Google ad budgets add value, which means a whole 76% is wasted.
They offer to maximize your budget by understanding your business goals and the impact of your success on your customers and community as a whole.
After that, they take a three-step approach to implement your marketing strategy. These steps include:
- Reallocate wasted expenses.
- Analyze the performance of each marketing channel.
- Improve your marketing results to meet your goals.
Apart from PPC management, they also offer sight testing, web Analytics, and lifecycle marketing.
They work with various Industries but mainly focus on e-commerce. Disruptive Advertising has about 152 employees.
Most of them are paid, search consultants.
WebFx is also a full-service digital marketing agency. They mainly focus on search engine optimization.
Their other services include social media management web design and pay per click management.
WebFx claims to invest their time to understand your business needs and customers to help make your business more visible.
They have considerable experience in digital marketing since the agency started in 1995.
WebFx offers its clients access to marketing software that monitors and reports your marketing campaign results.
They also dedicate a manager to your account.
Directive Consulting agency that offers performance Marketing Services.
They specialize in directive consulting, PPC management, SEO, conversion rate optimization, market analysis, social media marketing, and content marketing.
Its main customers are software-as-a-service business-to-business or Enterprise businesses.
They mainly serve software companies from all over the world.
Directive Consulting also offers digital marketing training to business owners, in-house marketers, and agency market.
In one of the case studies, they claim to have increased lead generation by 91.1% within three months, and the cost per lead decreased by 21.8%.
Ignite Visibility is a full-service digital marketing agency with numerous award recognitions.
One of the most notable recognitions is they featured in the inc. 5000 company list from 2017 through 2019.
They specialize in services like social media, paid Media, Email Marketing, conversion rate optimization, and Search Engine Optimization.
Ignite Visibility has a lot of focus on its client’s goals. They have a forecasting tool tablets clients set, monitor, and achieve quarterly goals.
The tool makes collaboration easy through a project management system and real-time communication.
What Are the Characteristics of the Best PPC Management Agency?
The following traits will help you set criteria for your ideal PPC management agency:
Extensive PPC Management and Digital Marketing Knowledge
The agency needs to have extensive knowledge of digital marketing. For example, their campaigns should find and use the right keywords and target the right audience.
It helps to enlist full-service digital marketing agencies because they fully understand how everything else works.
Analytics and Reporting
You need an agency that gathers information about your PPC campaigns.
They also need to deliver Analytics and reports to provide insight into your campaign’s necessary actions and maximize your ROI.
The reports should also be accurate and transparent.
At least 50% of all searches globally come from mobile devices.
Moreover, 53% of paid clicks are also from mobile devices. Therefore, you need an agency that can optimize your PPC campaigns to maximize leads from mobile devices.
Local PPC Optimization
Research shows that 90% of online shoppers search for local businesses.
Therefore, your PPC management agency should be able to create and monitor local campaigns.
Professional Help with PPC Management
Professional help is very necessary for PPC management. A lot of research time, knowledge, and ideology goes into creating a PPC campaign.
It helps to get professional PPC management for a higher ROI from your campaign and to focus on your core business activities.
BizIQ is a smart local marketing agency that can help you improve your visibility among customers and maximize your ROI.