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Social media listening is an important undertaking in modern business marketing.
It is not all about posting content and marketing messages about your products or services.
Companies are now being forced by circumstances in the market to listen to what customers are saying about their brand and that of their competitors as well.
Social listening does not only help in real-time response to customer posts, but it aids in customer engagement.
It is essential in helping companies to address the needs of their customers immediately.
It also gives an edge to companies about their competitors and what they can do to oust them from the market.
Some of the commonly used social media listening tools are discussed below.
This is one of the most commonly used social media listening tools in the industry.
Hootsuite Insights does not only listen to mentions on social media only.
It sources information from more than one million areas where a brand is likely to be mentioned such as blogs and other newsletters.
Hootsuite Insight is essential in understanding major metrics in listening and can be used in setting alerts for major changes in social listening metrics.
Brandwatch is a social listening tool that can help in monitoring mentions in various platforms such as social media accounts, video sites, news sites, blogs, forums, and review sites.
Brandwatch is not only used in listening to what customers are saying about a specific product or service.
It has consistently proved to be one of the best social media listening tools in detecting social shares and likes.
Every time you post content online, you need to know what customers are saying about it.
Understanding the impacts of the keyword is essential. Digimind is a social listening tool that measures sentiments.
Digimind helps marketers to know whether the perception of the keyword has been positive, neutral, or even negative.
This tool can also be essential in helping you understand how customers perceive your brand as compared to that of your competitor.
Awario is a new social media listening tool in the industry. It has incorporated some new social listening aspects.
It does not only offer or highlight mentions with links but also direct marketers to the mentions that have no links for linking purposes.
It is also important to highlight that Awario has incorporated a predictive analysis that tries to look out for customers asking for recommendations about your products or services.
If you want to listen to your customers in real-time, Mention is your ultimate social listening tool.
It gives you the most recent mentions of your brand.
However, you can also trace historical mentions using the same tool.
Mention is a reliable tool in detecting reliable influencers who are playing a critical role in mentioning your product in the industry.
It creates an opportunity for future collaborations.
BrandMentions is one of the most comprehensive listening tools in the industry.
It scans throughout the internet to find any relevant mention on all platforms out there.
Brands can use this tool to listen to all the mentions in all platforms, whether web or social.
Another unique feature about BrandMentions is that it analyzes the tone of the conversation.
It gives marketers insight about the mood or the feeling of the people talking about the brand.
NetBase is the leading social media analysis platform in the world.
It helps companies, through artificial intelligence and machine learning to understand and listen to what customers are saying about their brand.
NetBase will help your marketing department to choose the best social media listening tool for business growth and development.