Are you looking for tried-and-tested social media sites for your ecommerce ads?
If you are, then I’m glad you’re here. In this digital age, social media sites are among the perfect places to advertise your ecommerce store.
People flock there primarily to connect with family and friends.
Now, they also browse and purchase items there as social media sites have partly become shopping places.
Which is why, as a business owner, you need to know what these platforms are and capitalize on them for marketing.
That said, here are 10 terrific social media sites you can use for your ecommerce ads.
TikTok is one of the most downloaded apps in 2018, growing in popularity, especially among users 16 to 24 years old.
TikTok lets you create and share short-form, looped videos with text overlays, background music, filters in augmented reality, and other entertaining effects.
These features make for an ideal marketing platform for your ecommerce store.
You can award the coolest song snippets or run a hashtag challenge featuring your products, like this:
TikTok holds tremendous advertising power that you can use for your business.
The best part is, launching your TikTok ads is very straightforward.
There are even countless guides on the internet that you can look into if you’re stuck in creating/publishing your ad.
Facebook is the biggest social media platform, with over two billion regular users worldwide.
It’s almost a no-brainer what marketing power and opportunities Facebook offers that you can harness to boost your sales and conversions.
While Facebook is still primarily a social networking site, it has integrated features to make it business- and marketing-friendly.
It has set up a Marketplace where you can discover and share products and services and contact the seller.
Business pages can have Shop sections where you can view products and buy from the company’s website.
You can also set up targeted and guided ad campaigns with Facebook Ads, monitor financial data, performance analytics and insights, and others.
Instagram lets you build a stunning visual content gallery with photos, videos, and stories.
You can even go live on the platform or post longer videos on IGTV.
As such, with around one billion users, Instagram is ideal for promoting your business not only through visual content, but also through influencer marketing, advertising, and others.
You can even maximize the site further when you set up and optimize your business profile.
Doing so gives you access to several business features and advertising methods, such as scheduling posts, Instagram Shopping, and analytics or Instagram Insights.
With these functionalities and more, growing your business on Instagram can become profitable for your ecommerce brand.
Twitter is famous for letting you post short, real-time content, making it ideal for keeping tabs about entertainment, politics, news, business, and many other industries.
Twitter is also excellent for garnering numerous followers. With around 330 million users, it holds a vast social media marketing potential for a broader audience reach.
You can hold Twitter Chats, for example:
Twitter Chats allow you to engage your followers in conversations revolving around a specific theme.
Participants can join in and track the thread using your specified hashtag.
You can even apply for a business profile and Twitter’s advertising solutions, like sponsored tweets, follower targeting, campaign dashboards, and more.
YouTube is the world’s second-largest social media platform, with nearly two billion active users every month and over one billion hours of videos daily.
It is also deemed the second-largest search engine, second to its parent company, Google.
That means YouTube brims with advertising opportunities and has a solid online presence, which is essential for your business marketing strategy.
As a store owner, you can use YouTube to publish relevant product demos, launch, or explanation, how-to videos, unboxing new merchandise, and many more.
You can even optimize your channel and videos to grow your views organically and advertise them on YouTube and Google video partner sites.
Messenger, a messaging app integrated with Facebook’s main services, provides you access to around 1.3 million active users.
That means you have tons of chances for advertising in appealing and compelling ways.
For one, you can use chatbots that can intelligently promote your ecommerce store and products to potential and regular customers.
You can also show ads either on your audience’s mobile Messenger inbox or stories.
When users click on one, they have a detailed ad view with a CTA button that directs them to your selected destination.
Viber is a messaging app like just like Messenger.
It lets you interact through chats, audio and video calls even with more than one person, add stickers, music, and other objects — whether on desktop or mobile.
It also employs encryption and other enhanced cybersecurity features for you and your conversations.
Viber may have fewer users than Messenger, but it has an array of business-growing tools such as in-app ecommerce, ads, coupons, business messages, and more.
Snapchat is a multimedia messaging app that lets you send video snippets instead of text messages.
The app even lets you customize your videos with stickers, emojis, filters, and drawing tools for an amusing interaction.
Snapchat is also the platform that initiated the “Stories” feature adopted by Facebook and
If you want to enlarge your business connections and brand awareness, then LinkedIn is one of the best places to do that.
LinkedIn is more industry-oriented than the other social media sites and ideal for sharing career-, business- or professionally related content.
In this platform, you can also meet possible business partners, other industry leaders, and even potential clients and customers are.
To leverage LinkedIn further for your ecommerce store, you can sign up for its advertising solutions and reach your target audience from among its 630 million members.
Pinterest is like a virtual pinboard where you can collect, save, and upload visuals such as photos, GIFs, links, and videos from other websites.
It is often known as a place for you to discover ideas and get inspiration.
If you publish useful visual content that can open your audience’s eyes to new things, you have the chance to expand your network of followers and promote your products.
To make the most of Pinterest for your ecommerce business, sign up for a business account to access analytics, insights, and advertising options.
Social media sites: terrific for ecommerce ads
Social media sites offer terrific ecommerce advertising opportunities because of their large audience base and content-sharing capabilities.
Most even have optimized advertising functionalities that you can harness.
When advertising in those sites, you can promote organically through value-filled content or paid advertising.
Both are effective, and it’s only a matter of choosing what is most strategic for your business needs at present and in the future.