Are you a business owner finding ways to leverage modern ways to promote your products and services? Or are you a provider of marketing solutions in search of new methods to help your clients in their advertising campaigns? Whether you’re a marketer or a business owner, you might like to consider using commercial digital LED boards for your next campaigns.
Why Use Commercial Digital LED Boards?
Billboards are considered one of the most effective out-of-home advertising methods for many years. In the past, traditional billboards are the mainstream method, considering its unmistakable noticeability in public areas.
Until recently, the growing popularity of digital LED boards attracts many business owners and marketers to upgrade their outdoor advertising technology. If you haven’t made a decision yet, this post will serve as your guide.
Unlike traditional boards, these are the perks you can expect when using LED boards:
1. Capability for playing multimedia marketing content – Plain and static images are quite boring to look at. Studies show that videos and GIFs can deliver your marketing message and boost the engagement rate more effectively. With digital LEDs, you can now play videos for your outdoor billboards.
2. Ability to promote a variety of products or services – As a marketing agency, using digital LED boards makes more business sense than using the traditional one. With just one board, you can play different ads from different companies. You just have to agree on the payment per duration, time intervals, and frequency of the campaign.
3. Better visibility – Digital LED boards also come in different sizes. There are sizes best for freeways and those for indoor areas, such as in malls and terminals.
4. Durability – Lastly, digital LEDs can last up to 11 years or 100,000 hours when well-maintained and protected from direct exposure to external elements.
One drawback that comes with using digital LED boards is the fact that it depends so much on energy source. Unlike traditional boards, these equipment won’t function during blackouts, unless an independent power generator is installed by a renowned company like ONQ Digital.
Commercial Digital LED Boards and the Truth Behind Their Energy Consumption
Experts consider digital LED boards as the future of outdoor advertising. But one compelling issue that comes along with this development is the possible energy requirement of this technology. Energy-efficiency has become a growing concern today, considering the threats of global warming. But the good news is the fact LED’s are actually energy-efficient.
In a gist, the energy requirement and consumption of digital LED boards depends on its size and location. LED boards displayed outdoors generally consume more energy due to the need to adjust its brightness. However, small boards displayed indoors require less energy and maintenance.
Yes, it’s possible that more energy is required for large boards, considering the hundreds, if not thousands, of LED bulbs used for the device. However, digital billboards can also be rendered carbon-neutral, lowering its carbon emissions.
LEDs are also known for their energy-efficiency, specifically its less heat waste. Compared with incandescent bulbs, LEDs does not contain mercury, which means it has a lower environmental impact. Solar panels can also be used as an environmentally-friendly power source alternative for LEDs.
Since the invention of LEDs, it has taken over the market and pushed the incandescent bulb to the sidelines. Today, it has become one of the mainstream technologies for advertising and lighting.
In 2012, for instance, approximately 49 million LED installation that’s been recorded in the US. This led to a savings on annual energy cost amounting to $675 million.
The use of digital LED boards for commercial purposes does make perfect sense, both for the side of business owners and marketers. Although there’s been a concern about the possible high energy requirement of this technology, there are also further innovations, specifically the smart technologies that will make this innovation even more energy-efficient.
Are you now looking forward to have your first digital LED board? If you are, you can certainly find a lot of stores, selling this kind of technology along with other outdoor display solutions.
You just have to make sure that your device is installed properly for better functionality. Who knows this might just be what you need to amp up your marketing campaigns.