Often overshadowed by the more common .com, .net, .org, and others, country-code domains like .nz, .uk, .ch, and others also have benefits that can be far more effective to small businesses looking to acquire their first web address or add to existing ones.
ccTLDs in a nutshell
country code top-level domain (ccTLD) shows that your website is focused on a specific geographic country or location. For instance, you can accomplish nz domain registration to get .nz, which stands for New Zealand. The Internet Assigned Numbers Authority (IANA) is the governing body that maintains these standards.
Why ccTLDs are beneficial to a business?
There are many benefits to using a ccTLD (country code top-level domain) over a generic domain name. For businesses looking to target the local market, considering a ccTLD too will benefit online marketing efforts.
Owing to their local nature, country code TLDs offers multiple local market advantages over global domain extensions, which includes the following:
Enhanced local SEO and a top search position in local searches
Search engines try to offer content that is relevant to users. More than showing sites located in the country where the user searches, they prioritize websites using ccTLDs. You’ll notice this if you ever use a VPN.
This links to your Search Engine Optimization (SEO) efforts too. A ccTLD provides businesses a higher SEO value for country-based search results since search engines return differing results, including many local ones, based on the user’s IP address. Google recognizes a country domain as a sign of what country/region a website targets.
ccTLDs are one of the most powerful ways to rank a website in a certain country organically.
Target local markets easily
Websites that use local country-code extension evokes and trust in local markets. Through ccTLDs, a business can target specific markets even if the business location isn’t physically there. If you have an international business and operate in a different country, you’ll be able to quickly target that country’s local market by registering a domain under the corresponding ccTLD.
For instance, by accomplishing NZ domain registration and getting a .nz ccTLD, you could target customers from New Zealand without being there physically.
You can use ccTLD creatively to get the domain name you want
As you might know, short, memorable, and SEO-friendly domain names are typically already claimed by other business owners for global TLDs such as .com or .net. Even if they are available, they are generally offered at an exorbitant price, considered “premium domains.”
If the domain name you fancy isn’t available for .com, .net, or others, they may still be available under ccTLD, which is often cheaper.
Another clever trick many companies utilize to build a strong brand around their domain name is a domain hack. With this, a word or name is formed using both the domain name and ccTLD together. For instance, Pla.nz uses the New Zealand ccTLD. You can even choose a phrase or call to action like Cor.nz or Bar.nz. The choice is only limited by your imagination!
There you have it! Now it’ll be easier for you to consider ccTLD for your new or added domains instead of being stuck with the generic .com, .net, etc., which might not even be as successful as the former.