If you have an eCommerce store, you’re constantly facing competition trying to erode whatever market share you have managed to acquire.
That’s why it’s so important for you to be on top of your digital marketing, especially in terms of being aware of the trends that are dominating the digital marketing landscape.
To not do so could have a direct impact on your profitability and revenue, so take a look at the following trends and see how many boxes you tick already.
Focus on the Visual
People have been saying that content is king for years — Bill Gates actually wrote about it over 20 years ago.
However, the limitations of most people’s internet speed, as well as the limitations of physical servers, has long meant that content must be mainly delivered textually.
Well, the times are a changing, and original, visual content is now not only possible, but encouraged.
It’s a trend that will soon dominate the content side of digital marketing, so be aware and start to develop your videos and infographics.
The Mobile UX
The user experience is becoming a vital part of any website’s digital marketing strategy, but as you can do less on a mobile, mobile UX has been neglected by most eCommerce stores.
If that’s the case for your site, you need to change that ASAP. Having a mobile UX that’s also conversion-funnel optimized can open a very important revenue source that you’d be foolish not to take advantage of.
If you’re not sure about your mobile UX, you should go for an audit. If you use Magento, magecloud.agency will give you an audit for free.
Buy on Social Media
If the internet is a virtual living realm, then social media is where most people choose to hang out.
That’s understandable; after all, it’s where their friends are and it’s not likely to change anytime soon.
However, if you don’t utilize that with your digital marketing, you’re missing a vital opportunity to set up shop right where people are hanging out.
15% of online American shoppers have made a purchase by following a link from social media.
So wherever you can, you should streamline that process and give your customers the option to buy straight from social media.
Professional customer support previously wasn’t an option for all but the biggest eCommerce stores.
Thankfully, nowadays that’s not the case. If you’re a sole business-owner, you don’t have to be devoting all your time to customer support.
Just get a robot to do it! AI chatbots allow you to ease up all the time that you would spend fielding all but the most difficult questions.
Influencers have grown such a presence that many consumers trust them almost as much as their friends, which is something you need to take advantage of.
By getting influencers involved with your business, you might spend a bit of money upfront, but it will be well worth it.
If you find the perfect influencer for your product, however, they will often be happy with free samples instead of taking cash payment.