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It all depends on how good your content is when it comes to gaining more Instagram followers to sign up on your email list.
The users will only give their email addresses when they have an interest in your brand and trust it as well.
Otherwise, they will not give you their email addresses.
Why? Because, there are a lot of different types of agencies out there in the Web that may misuse personal information and details for self-benefits, nefarious, illegal and fraudulent activities.
Therefore, according to experts like Gramista and others, gaining the trust of your followers is the most crucial part for making your email marketing success.
Instagram will help you a lot in this regard with its useful features.
However, you will need to know which specific feature to use for that matter.
Here is a list of things that you should keep in mind and do to gain the trust of the Insta followers.
And make your email marketing a success integrating with your Instagram marketing strategies.
Run a joint contest with another brand
Run a contest or giveaway jointly with another brand is a better way to exploit on a partnership.
Just make sure that you put together a good prize package that features your product or even some other goodies along with it.
- This will also help you to gain a lot of followers for your Insta account.
- This will help you engage both of your fanbases.
- It will help you cross-pollinate which means both of you will get more fans and generate interest in products of each other.
In order to create a better contest and make it a success, use Instagram contest apps to create the giveaways, contests and promotions for you as well as the brand that you choose to partner with.
Partner with an influencer
The best way to gain the trust of your followers is to partner with an influencer.
This will also increase the number of your followers significantly as the influencer himself will have a much larger number of followers.
In spite of being a bit subdued, Instagram influencer marketing still plays a significant role in the platform.
Therefore, if you want easy access to your target market, of course for a fee, consider:
- Reaching out to and partnering with an influential Instagram influencer within your industry
- Asking them to create a sponsored post that will highlight your business and product and direct their followers to your website or store.
You may also run a giveaway with them.
In order to make your influencer marketing efforts successful and comparatively cheaper, do not choose an influencer that has the biggest following.
Instead, look for one that has a genuine connection with their smaller number of followers but a heavy social influence.
Ideally, the influencer will be the person who will inevitably be an extension of the way your brand will be represented on social media platform or platforms.
Therefore, choose wisely and reach out to only those influencers whose values match with yours.
Local Instagram account
You must reach out to local Instagram accounts like this is an awesome way to reach out to target markets on Instagram.
You will find several such Instagram accounts that focus on a particular region only. The good thing about this is that:
- They feature pictures of popular local spots
- They also feature local experiences or businesses.
This will ensure that you reach out to your specific target market only.
Therefore, make sure that you identify those accounts that have large fan following.
Then you should reach out to them, make your request and also ask them to review your product or visit your business. In the end, ask for a post on social.
If you are lucky, these accounts may also have online publications.
This means that it will be highly likely that your business will be featured on a local blog post as well.
Make your feed shoppable
It can be really tough to get people from Instagram page to your website because:
- Only a few people will go to your bio to click on the link thereto visit your website
- Even they do they will only have access to one page of the site at a time.
This means that the link must either remain the same all the time or you will need to change every time you post; none of these are ideal solutions.
This will, however, be far easier when you use ads or through your story.
You can even circumvent this by using different monetization tools to make your Instagram feed shoppable.
These tools will help you to create a page that will replicate your feed thereby allowing the people to click on the specific photos to get more information on the product that is featured in each of the images.
This is very useful for those companies with multiple products because it will allow them to have a single place to link from their bio that acts as a central location for all of the different links and products.
Add a CTA to the bio
The bio in your Instagram profile is one of the most underappreciated parts.
However, apart from the post, this is another place where the users can get a lot of information about your business.
If you add a CTA to it, it will increase the amount of traffic to your website from your Instagram account.
When they visit the site and read the content, they might get interested enough and sign up on your email list.
Therefore, the CTA will play a significant role in making your Instagram and email marketing success.
- When you have the followers, the CTA may tell them to the urn on post notifications.
- That means the users will get a notification as soon as you post something on Instagram.
- This will increase the chance of their seeing it greatly and even interact with your brand. This will end up increasing your organic reach.
Ideally, this will act just like the email newsletter for your Instagram feed.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion.
He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.