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There are topics, categories and events that you can include to make a good Instagram strategy.
There are different types of posts that you can use in it to make it more attractive and result driven.
This will help you to drive more followers and traffic to your site and increase the volume of your sales.
Take Instagram Stories Highlights for example. You can group your posts together using this feature and even categorize it.
This will help your followers to quickly find your content, especially those categories that are of their specific interests.
Whether you are a fashion or a lifestyle brand, it is important that you constantly update your content and posts.
This Instagram Stories Highlights feature will help you in a great deal. It will be easier for you to:
- Draw more attention of our followers
- Make your latest offerings and
- Even share posts.
This will help you in your Instagram branding for your business and also give your followers enough reasons to follow you.
The most significant benefit of this feature, provided you can optimally use it, is that you can even make a sale directly from your Instagram profile and from those who are not even following you!
Using photo posts
Another important element to use in order to build an effective Instagram content strategy is using the photo posts.
This will enable you to meet with the need of making your Instagram feed look great, which is a critical requirement of today.
You must make sure that you do not overlook your individual posts and photo posts is one segment that is exceptionally useful these days in Instagram marketing to gain a lot of real likes.
Instagram photo posts typically continues to be one of the most popular forms of content on Instagram. This is because these are:
- Easy to create
- Editable and
- Super versatile.
As off now, Instagram only allows you to use and share posts that are in square, landscape, or portraitformats.
All these different formats need different dimensions and aspect ratios.
For example, when you use a square format you only use photos that have 1:1 ratio and a specific resolution of 1800 pixels.
Similarly, the portrait and landscape photos will need to have different resolution and quality.
Therefore, be sure about the requirement of the platform to make sure that your photos look stunning on your Instagram feed.
Another important and effective element to include in your Instagram content is the video posts. Ideally, the video posts on Instagram has evolved dramatically since these were first introduced in 2013.
- It does not have that 15-second limitation any more.
- Today, you can create high resolution, high production and long form videos of up to one minute and include in your content.
- These videos generate a lot of engagement from your followers.
- You will also not need a DSLR camera or any expensive video making equipment to shoot a video to post on Instagram, which is another great thing of it.
- You can simply use the built-in camera of your smartphone to create a beautiful branded video. To make it more beautiful you may use a couple of video editing apps.
Though video posts are not quite as popular as photo posts on Instagram, these too can generate a lot of followers and engagement.
Therefore, it makes quite a lot of sense to include these in your marketing campaign.
Since these has the unique ability to communicate intricate stories, this happens to be a useful format to drive more sales.
It is for this reason more and more businesses are capitalizing in creating these promotional video content.
Most of the brands, especially ecommerce brands find that, out of all the different ways to weave more sales opportunities through their Instagram marketing strategy.
Using the Instagram shopping posts in their feed is one of the most significant features that they absolutely want to take advantage of.
This is because the Instagram shopping posts make it much easier for them to tag products in their posts which in turn helps the people to shop the products.
All they have to do when the shoppable posts appearin their feeds is:
- Tap o the shopping bag icon on the picture
- Get and read all the facts and info regarding the product and
- Click on it to buy.
Also, when the user clicks on the info box, they will be automatically directed to the specific URL from where they can purchase the product.
Therefore, it can be said that, using Instagram shopping posts will provide the brands and businesses a great way to showcase their products.
As well as use their Instagram feed in the best possible way to drive more traffic and increase their sales volume.
The carousel posts
Lastly, you can use the carousel posts in your content. This will make it all the more attractive to your followers.
This feature was introduced by Instagram in the mid-2017, and since then it has become one of the most popular and favorite element.
The businesses use it to include in their posts to promote new product lines especially and even to share photos and videos of a specific event.
- The most significant reason that the carousel posts have become so popular is that just like Instagram videos, these posts are very versatile as compared to the single and simple photos posts.
- Apart from that, you can also include both photos and videos into these carousel posts giving you a lot of opportunity to get as creative as you can.
However, just like the photo posts, you can share carousel posts in landscape, square or portraitformats.
But you will need to stick to one specific photo format for that matter.
The good news is that you can include anywhere between two and ten photos or videos.
Therefore, with all these variety of options, tools and features available on Instagram it is quite natural that it will be one of the most favorable channels on social media networks for promotion of business and products.
Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job.
She loves to share her knowledge and experience with her friends and colleagues.