Link building is undoubtedly a key strategy that drives the SEO initiative for any website. Unless you have quality backlinks for your website, reaching the top of the search rankings and sustaining your position up there is practically impossible.
However, Google keeps a close eye on the link building strategies used by webmasters and even the smallest mistake can land you in trouble. So it is important to be aware about such mistakes and avoid them completely. Here are some common link building errors that should be avoided.
Opting for numbers rather than quality
The most common mistake that steers you away from success is focusing on building more back links rather than prioritizing their quality. The idea is to invest efforts in informative and valuable content that attracts backlinks from authoritative websites.
Relevance is another significant element when it comes to quality backlinking, which means that you should prioritize niche-relevant sources for creating them.
Failing to create trending content
Since good content is something that gets you quality links effortlessly, you cannot overemphasize its importance. Experts at OutreachMonks suggest that the content needs to be juicy and trending, in addition to being interesting, informative and useful for the audience. Unless your content has these elements, it will not be shareworthy and authorities will not really be interested in publishing the pieces.
Going too high with link velocity
Link velocity refers to the rate at which you earn backlinks for your website. Overlooking the fact that it has to go at an optimal pace can land you in the bad books of Google and you may end up with a penalty.
This means that all the good work, even with quality backlink, on the SEO ranking front will be wasted if you go too fast rather than building links naturally.
Overloading the anchor text
The role of anchor text in search engine optimization is critical because it informs the search engines about the crux of the linked-to site. Relevance of the site is the criteria that they use to allocate ranking and anchor texts give a fair idea about relevance.
Amongst the rules that you need to follow is not overloading the anchor text by having the same one in a large number of backlink’s you create. Rather, you should opt for a mix with related keywords and variations to ensure a natural looking link profile.
Expecting too much too soon
Not being realistic about the results you expect from your link building strategy is another mistake that you should avoid. Typically, the strategy comprises four stages, namely ideas, implementation, success or failure and repeat.
This means that you have to hit and try to come up with a plan that gets you results and this may take time. But once you are able to establish one that works, the results will be sustainable.
Avoiding these mistakes can make all the difference to the success of your link building efforts. Also, it is recommended that you avail the services of a professional agency that brings the right kind of skill and experience to create a strategy that guarantees results.