Most probably your dental practice is already on social media.
However, you need to learn how to use it appropriately to be able to garner all of the power it actually offers you.
Many dental practitioners make the mistake of creating a social media platform and then forgetting all about it.
This actually defeats the purpose of having an online presence.
Just like any other type of advertising and marketing, you need to be strategic while using social media platforms.
With so many social media platforms available today, it is understandable if you are not sure which one to focus on.
Choosing the right social network depends on several factors that include the target audience, business goals, and so on.
Let’s take a look at some of the platforms that are suitable for building up your dental practice
Instagram boasts of over 800 million active users. It has the highest engagement rates compared to other social media platforms.
It is also a great way to reach out to millennials since a majority of them have an Instagram account.
In order to garner more following on Instagram, you need to come up with visually appealing content.
However, remember not to use stock photography. While creating posts for Instagram, remember to include relevant hashtags.
With over 1.7 billion active users, Facebook is one of the most popular choices as a social media platform for most businesses.
With the help of Facebook, you can reach out to your target audience and Growing Your Dental Practice will be a breeze.
You will be able to share informative and visually appealing content with your target demographic.
It also helps you collect information and feedback from existing patients.
However, you need to monitor the comments and respond immediately constantly.
With over 92 percent of millennials having Facebook accounts, you can reach out to them easily and expand your patient database.
Since Facebook has a pay-for-play model, you will need to pay a particular amount to improve the reach of your posts and content.
Twitter has already established itself as one of the forerunners of social media platforms.
It has over seven thousand tweets a minute. If you are looking for real-time communication with your followers or target audience, Twitter is the answer.
This platform helps blend together different forms of communication including text, videos, and graphics.
You can even create polls and hashtags to capture the attention of your target audience.
Many people make the mistake of assuming that Pinterest is only for foodies, fashionistas or travelers.
You can use Pinterest to showcase your cool-looking office, special discount offers, visually appealing graphics and so on.
With over 100 million active users, it is a platform where old content can also garner interest.
You will be able to improve your lead generation by almost 66% by spending just five hours a week on your social media profile.
According to the experts in the industry, a well-executed social media strategy has the power to improve conversion rates drastically.