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We all enjoy watching high-quality Youtube videos, whether we are looking for information or entertainment.
When looking at video-content creation from an outside perspective, it may give the viewer the impression that professional Youtube videos are quick and easy to make.
In reality, it takes more dedication and preparation than it may seem.
Unless we are talking about daily vlogs or raw content, most successful Youtubers take hours, if not days, to edit an eight-minute video.
In fact, multiple details are especially frustrating for your subscribers, reducing the engagement.
Here are a few examples of issues that you should watch out for future content creation.
Interaction In Youtube Videos
The purpose of your content doesn’t matter when it comes to adding interaction.
If the video is not interesting or doesn’t look that way, people will start leaving the video far before you get to show them the best part.
Interaction manifests in multiple ways to keep the attention of your visitors as long as possible.
A few ways to catch their attention are related to the idea of uncertainty.
Disruption: It is highly effective to break the pattern of a video from time to time to re-hook the visitor with your video.
You can achieve this effect by changing the background, adding outtakes in between, adding royalty free sound effects, or playing with visual effects when editing.
Sound effects become quite useful to improve content engagement.
For entertainment videos, sound effect helps to make it more interactive and comical for your watchers.
Similarly, sound effects complement perfectly video-lessons that are particularly complex to follow, such as technical and How-To videos.
Emotions: Regardless of how fantastic is the idea of creating an online university, we have to understand the search intent of most Youtube users.
In most cases, people use this Youtube platform to escape from the world and find entertaining content.
Now, it doesn’t mean that you should publish funny cat videos all day long.
There are strategies to keep your public entertained with even the most boring topics possible. It is all about understanding how your Youtube audience thinks.
The best way to make people remember your videos is to make them laugh, which is achievable with disruption.
The tricky thing with engagement is that subscribers hardly ever comment about how bad a video is.
They are not going to watch the video, and the channel statistics will reflect that behavior.
Another big pain point for Youtube watchers is not having an idea of what is happening with your favorite channel.
Are you uploading videos at random times? Do you have too much complexity in your content?
We understand. When nobody knows when a Youtuber will release the next video, you are much more likely to check their channel from time to time, especially when using Cliffhangers in your videos.
However, it starts to become frustrating when Youtubers overuse this strategy as if their watchers had nothing better to do.
Content frequency is a basic principle in Youtube.
If people already like watching your channel, they will come back regardless of changes. Also, the Youtube algorithm rewards channels where you release content frequently.
Prevent Content Inconsistency
This may have happened to you many times. What happens when you find an incredible video from a new Youtuber?
You decide to take a quick look at their other videos. It only takes two or three amazing videos to convince people to subscribe to that channel.
Of course, nobody expects Youtubers to create a masterpiece with every video they upload.
The problem starts when the channel creates too many series, categories, and topics, confusing the visitor.
You may look at it as a strategy to please everybody and get more subscribers, but people will be skipping the majority of videos most of the time.
This effect also happens with small channels where the creator tries to do a hundred different things at once.
You know how this works: post a vlog one day, record a live Q&A, publish X interview, start a new series or playlist, then a How-To video, and other random things.
Apart from confusing the audience, diversity requires godlike levels of discipline and organization for the Youtuber to follow this schedule, month after month.
It is recommended to focus on presenting one or two formats to the public.
In case you do see necessary to give such variety to your content, consider creating a team of content professionals.
The quality will be much higher if each member focuses on one aspect of the channel.